The Student Entrepreneurship Development Committee (SBM) recently hosted the Sales Mastery 1.0 programme, a successful event to equip students with essential selling skills. Nearly 100 students and several SBM lecturers attended the program.

Organized by 1Direction Group of Prudential, the programme featured a team of experienced trainers led by En. Abdul Karim bin Saman, the Unit Manager; Puan Hajah Siti Apizah bt Azizan, the Agency Manager; and Puan Zaini binti Ibrahim, the Unit Manager.

Through engaging sessions, the trainers imparted valuable insights and practical techniques in selling strategies, effective communication, prospecting, and customer relationship management. Participants enthusiastically absorbed these teachings, eager to enhance their sales competencies.

The Sales Mastery 1.0 programme provided a valuable platform for students to develop and refine their skills, preparing them to excel in the competitive business world. The event's success showcased the Student Entrepreneurship Development Committee's dedication to fostering an entrepreneurial spirit within the student community.